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Field notes

Research and practical guides on getting recommended by AI. Every number is sourced.

$5,500 → $99
Pricing · 10 min

What AEO & GEO agencies really charge in 2026, and what you can do yourself

Real retainer ranges, what's inside them, and what an agent can do now.

ask → buy
Study · 12 min

How many people really use ChatGPT to shop? The 2026 numbers

Every credible 2026 number on AI-assisted buying, with sources and caveats.

why them,
not you?
Guide · 9 min

How ChatGPT decides which brands to recommend

Retrieval, earned media, mentions vs links, and a checklist.

User-agent: GPTBot
Allow: /
User-agent: ClaudeBot
Allow: /
Cheat sheet · 6 min

robots.txt for AI crawlers: the 2026 cheat sheet

Every AI crawler, what it does, and a robots.txt to copy.